The most successful hotels or resorts don't settle for market-share competition to protect an increasingly fleeting edge. Instead they keep coming up with new ideas. Capable of regenerating itself, the Salamander has the edge.

Owners, managers or developers of hotels and resorts must learn to adjust to rapid social, economic and competitive changes to subsist. The Salamander has thrived for centuries while others merely survive.

Low cost business models are passé, but staying efficient remains crucial for the long term. The Salamander's proficiency at transitioning between swimming and walking in one effortless movement is unmatched.

A great hotel or resort never stops finding new ways to differentiate itself. Capable of walking through fire, the Salamander is distinctive.

Our competitive nature demanded that we adopt a symbol that mirrors our unique entrepreneurial approach. Because of its fortitude and ability to embrace change, we chose the Salamander. So should you.